Friday, January 15, 2016
Collectors who favor linen postcards can point to the bright colors and great artwork found on these popular 1930s-1940s gems. This post looks at advertising linens - there are many and you can specialize, if you wish, in fashion, food, automobile or other categories. (My collection includes lots of food) We open with a salt water taffy ad from Ocean City, N.J. with a box of candy riding a wave - a great fantasy image!
Here is a fascinating candy store with vintage decorations, a big round mirror, stuffed toy animals, pink walls and display counters full of chocolates. While the chocolates are appealing, I think it's really the post-war decor that makes this image so collectible.
Two Stiffs is one of my favorites - with outstanding art deco styling plus a funny advertising slogan, it epitomizes the frequently odd charm of linen advertising postcards.
Back in the food category, this beautiful Garden Seed postcard illustrates a different style of linen ads. Completely realistic, it relies on brilliant colors to attract the buyer.
Fanny Farmer Candies published a number of linen advertising postcards. They are fairly easy to find and reasonably priced. In this one, children eye a friend playing soldier with a box of candies under his arm - another odd fantasy!
The artwork on this bright Mayflower Shops postcard is by the well-known Maxfield Parrish. He illustrated some other advertising postcards and a collector could focus on Parrish artwork as a small exclusive genre. Whatever category of advertising interests you, linens offer a fine assortment of desirable collectible images.