We are always buying collections of postcards and photographs from before 1950 - email us at postcardiva@gmail.com if you have a collection to sell...

Wednesday, February 10, 2016


Children on Valentines appear frequently on vintage and antique postcards with sweet or funny images that celebrate the innocent quality of Valentine wishes...after all, a Valentine can be sent to a friend, a relative, a teacher - all with simple affectionate intent.  In this post, we see three different types of child Valentines - the first images are from Ellen Clapsaddle. This opening image of a shy little girl with her fan and a bashful little boy is signed Ellen Clapsaddle at lower right and it's published by Wolf.  

The Clapsaddle signature appears at the bottom left on this vivid wintery scene of children gathered in a heart on a bright red background.  Published by International Art, it has nice embossing.

This lovely Clapsaddle image, signed at lower left, has a hopeful sentiment and a wonderful design with a red heart 'framing' an illustration of a young girl wearing elegant medieval-style dress and holding a feather fan.  It is published by International Art with nice embossing and fancy lettering.  Forget-me-nots (a perfect flower for Valentine's Day) add pretty blue accents.

Our second selection is from Whitney publishers, famous for their cute children on a wide variety of holiday and greeting postcards.  These all feature light embossing.  In the first, a girl wrestles with a classic dilemma. 

In the next two Whitney images with brilliant red backgrounds, little fellows dressed in work attire express their Valentine Greetings to sweet little girls in hats.  

The last image in this post shows two fine postcards from Winsch publishing.  These little girls are especially pretty and the postcards 'frame' them in elaborate heart-embellished art nouveau-style frames.  Gold added, rich embossing and the fanciful lettering for which Winsch is known.  Beautiful!

Happy Valentine's Day from Florida!

Friday, January 15, 2016

Linen ADVERTISING Postcards

Collectors who favor linen postcards can point to the bright colors and great artwork found on these popular 1930s-1940s gems.  This post looks at advertising linens - there are many and you can specialize, if you wish, in fashion, food, automobile or other categories. (My collection includes lots of food)  We open with a salt water taffy ad from Ocean City, N.J. with a box of candy riding a wave - a great fantasy image!

Here is a fascinating candy store with vintage decorations, a big round mirror, stuffed toy animals, pink walls and display counters full of chocolates.   While the chocolates are appealing, I think it's really the post-war decor that makes this image so collectible. 

Two Stiffs is one of my favorites - with outstanding art deco styling plus a funny advertising slogan,  it epitomizes the frequently odd charm of linen advertising postcards.

Back in the food category, this beautiful Garden Seed postcard illustrates a different style of linen ads.  Completely realistic, it relies on brilliant colors to attract the buyer.   

Fanny Farmer Candies published a number of linen advertising postcards.  They are fairly easy to find and reasonably priced.  In this one, children eye a friend playing soldier with a box of candies under his arm - another odd fantasy! 

The artwork on this bright Mayflower Shops postcard is by the well-known Maxfield Parrish.   He illustrated some other advertising postcards and a collector could focus on Parrish artwork as a small exclusive genre.  Whatever category of advertising interests you, linens offer a fine assortment of desirable collectible images. 


Tuesday, December 29, 2015

Christmas & New Year MAGIC LANTERN Postcards

I have just four of these projector (or 'magic lantern') postcards with partial embossing and silver backgrounds.  One of my favorite series, they are difficult to find, but well worth the search.   These postcards are the result of my more than 35 years of collecting!

Each postcard has embossed holly and an embossed projector with what appears to be a screen embossed in the silver background.  The colorful projected images are flat.  All the postcards have divided backs. 

As you can see, three of these are Christmas images and the last one is a New Year Greetings postcard.  The pretty little girl in pink below resembles the artwork of Frances Brundage but is unsigned - it may be a pirated image.  There's no publisher's logo on the back of any of these, simply the words Post Card at the top center.  If you would like to learn more about the history of Magic Lanterns, forerunners of modern projectors, the Magic Lantern societies of the United Kingdom and U.S./Canada have informative sites with photographs at: 
http://www.magiclantern.org.uk/index.php and http://www.magiclanternsociety.org/

Thanks for looking, and many thanks for sharing your always-welcome comments - Best wishes for a healthy, happy 2016 from Toni in Florida

Friday, December 11, 2015

More CHRISTMAS Fantasy Postcards

I posted some Christmas fantasy postcards in 2009 - this post adds some of my favorites to the Postcardiva blog.  Several have giant walnuts like the ones serving as drink barrels above - smaller nut shells serve as cups.  Rich embossing and great detail add to the charm of these images.  Below, large walnuts make a train for a young boy playing by the Christmas tree.

This little girl uses a walnut shell as a punchbowl with the same candle-lit tree in the background.  

Cookies appear as holiday treats on numerous Christmas postcards - here an almond-decorated heart cookie forms the body of this pretty lady being courted by a gentleman apple in a tophat.  

Santa flying through the air carrying a huge sack of toys and treats appears in more than one series, some with gold details and some without.  Here is a view of him on his magical journey.

These are ornaments or dolls come-to-life on a fantasy Christmas postcard.  Behind them is a lovely branch of evergreen frosted in gold decorated with sweet treats.

I hope your holiday is full of happy moments and joyous memories - Warm wishes from Toni in Florida

Friday, November 27, 2015

Nister Old-Fashioned Style CHRISTMAS Postcards

The quality publisher, Nister, released several series of Christmas postcards with old-fashioned styling.  I think these are especially collectible, with fine artwork and wonderful colors on flat postcards.  The first postcard, signed by Albertine Randall Wheelan, shows a woman with a spinning wheel that illustrates a thread of life quote.  With a gold edge, this is #1639.

Above are two postcards with beautiful images of women wearing long red cloaks, both signed by C.E. Brock.  They are #2776 and #2777, with elaborate snowy-day designs and strong colors.  Note that both the man and boy wear cloaks and have shoulder-length curly hair showing beneath their hats.

Below are especially bright medieval-style images on vibrant Christmas postcards signed Albertine Wheelan Randall.  These have fancy calligraphic lettering, strong colors and are embellished with gold.  They are marked on the back with the numbers 210W, 213W and 214W.  

Any of these designs would make an elegant display at the holidays. In our eBay store we have custom-cut mats just the right size to fit antique and vintage postcards - they can be used individually in any 5X7 frame or placed behind the openings in multiple-picture frames to adjust the openings to fit your postcards.  Just use the postcardiva.com link at the bottom of the blog to get to our eBay listings.

Sunday, November 22, 2015

Marie Flatscher CAT Postcards

Marie Flatscher's cats and kittens are just as attractive as her dogs - I especially like the way she gives each animal a unique personality and expression.  This vivid greeting published by Meissner Buch combines the brilliant red of the apples with playful kittens and a green basket to create an outstanding image.

On this Meissner Buch postcard we find the same interest in colorful rings (candies?) that the puppies found so intriguing in our last post.  A divided back flat postcard.

These excited kittens have found yarn in their basket.  Compare to the basket of puppies in our last post.  Another fine Meissner Buch postcard, postmarked 1913.

This Meissner Buch postcard shows Marie Flatscher's red jester doll close-up.  He doesn't have cymbals in this image and the cats can safely indulge their curiosity.  A flat postcard postmarked 1912.

There's no publisher given on this postcard and the finish is more textured than the Meissner Buch smooth surface postcards.  You can tell this is a Marie Flatscher design from the expressive kittens exploring a yellow butterfly.  A flat postcard hand-dated 1925.

We close with a more serene postcard of kittens in a green basket.  Published by Meissner Buch, it is hand-dated 1924.  Flatscher has added bright color to the design with the orange blanket and the blue bows on two of the kittens.  The little white kitten in the foreground is also wearing a delicate necklace with what looks like a tiny bell. Details like this add to the artistry of Marie Flatscher's designs. 


Marie Flatscher DOG Postcards

Here's a holiday gift for the pet-lovers among us - two posts showcasing Marie Flatscher's beautiful dogs and cats.  We begin with puppies under a red New Year umbrella on a rainy day.  Embossed lettering, no publisher given, #310 on a divided back.  Marie Flatscher's artwork was so popular that her postcards were published by Dondorf, Meissner-Buch and PFB then re-published by lesser companies.

A Meissner Buch-published design shows puppies exploring a basket of bright rings.  Baby's bottle stands nearby.  A divided back flat postcard postmarked 1911.

Another quality Meissner Buch flat postcard shows puppies in a basket with two baby bottles on the floor.  Flatscher's dog designs frequently include dachshunds.

An unusual design on an anonymous publisher's postcard.  Divided back, great purple color, a wonderful image of a sack of lively puppies.

A Dondorf-published design for Easter with pups examining a tiny chick.  Flatscher's animals show a natural curiosity that lends her designs extra charm.

Here curious puppies hesitate before a jester doll with cymbals - perhaps he winds up and makes a noise.  The dogs' expressions are priceless.  A red jester doll is one of the hallmarks of Flatscher's designs.